Why you should be marketing your business on LinkedIn

There is a consistent flow of techniques being invented and new tools being implemented in the field of Digital Marketing. One has to keep up with their competitors in the race to becoming the most compelling business in their relevant industry or niche. The competition, however, becomes more complex on online networks and mediums. Your brand’s reputation and image depends upon how you present your services or products to your targeted audiences. The first step of making sure your brand stands out to potential customers is by choosing the right platforms. Once you have chosen the suitable online channels after assessing their strengths and weaknesses, it is now time for you to implement your marketing strategy in accordance with medium you intend to use. With the right marketing plan, adequate research and the most suitable platforms, sky is the limit. Let’s narrow our sphere down to only social media platforms and further constricting this sphere will lead us to an underrated but extremely efficient social media site which can prove to be a useful marketing tool, if leveraged correctly. The subject of discussion here is none other than “LinkedIn”. In this blog, we will be exploring reasons as to why you should be marketing your business through LinkedIn.

1-    Massive engagement levels

Statistics speak for themselves. LinkedIn is considered to be amongst the five biggest social media networks in the world with more than 170 million active users from US alone, hence it gives a head-on competition to Facebook and Twitter, its biggest contenders.

2-    Diversity of users

Keeping the above stated fact in mind, LinkedIn has around 600,000,000 registered users from more than 16 largest states in the world including Asia. Engaging with audiences all over the globe becomes a lot more convenient with LinkedIn. If you are looking to gain a global outreach for your business, LinkedIn is the way to go.

3-    Refining Brand Image

LinkedIn is the only Social Media Platform that has been specifically designed to help businesses communicate their stories and advertise themselves better. With a formal and corporate-powered touch to it, it enables marketers, businessmen, employers and employees to have a place from which they can promote themselves and their skills in the smartest and easiest way possible. ‘LinkedIn Recruiter’ allows you to hire skilled and experts of their field quickly and through a reliable and customized criteria. Invest the right amount of time and effort into it and you will be able to build an enormous business empire with an indisputable brand reputation.

4-    Content Marketing

As we have already discussed that LinkedIn is possibly the best network to form and optimize your brand’s presence, it is time to take a peek at the ‘how’ of it all. You are publishing posts, designing graphics, distributing videos, writing blogs and more, but are you getting any return on your investment from all the effort you are putting into creating quality content? Content Marketing is much more appreciated on a credible platform like LinkedIn. On most sites, it is more likely to not get the recognition it deserves but LinkedIn understands the importance of brand image and effective marketing, and enables advertisers to communicate with their audiences without seeming like a strictly business-oriented profile, unlike other social media platforms where even if the strategies and content are regulated to match the taste of users, it still ends up being a brand or business trying to sell their products.

5-    Better ORM

ORM or ‘Online Reputation Management Strategy’ revolves around improving customer reviews and feedback. Ensuring customer satisfaction and loyalty becomes far more manageable on LinkedIn as establishing brand authority is amongst the top purposes of LinkedIn.

6-     Traffic and Lead Generation

The significance of LinkedIn has been discussed so far, and now we know how one can enhance their research, insights, brand reputation and marketing process using LinkedIn. LinkedIn gives your business proof of authenticity it needs. It is the best way to spark curiosity and spread awareness regarding your company amongst your potential customers. Implementing the right strategies allows them to learn more about your core values and more by visiting your website and other social media networks. Which essentially is the best way to get traffic and leads.

3 Ways to drive traffic to Twitter

We are already aware that Twitter is one of the biggest social media platforms where you can drive Social Media Marketing. One must not ignore or avoid this platform for it enhances the most out of one's digital marketing strategy. It provides 3 important ways to drive traffic:
as much traffic as you desire. It is a platform through which the idea of tweeting and retweeting the content, along with attaching the links for your blogs or articles or website becomes far easier and manageable. The more the sharing of one's content is upcycled, the more brand awareness, sales, and conversions can easily happen. Twitter is a fundamental key to

There are 68 million internet users monthly active on twitter alone. With that amount of traffic being generated on one social media platform, it is impossible to ignore such a great prospect and marketing opportunity for personal or business gains. That is exactly why more than 80% of marketers use Twitter to promote their business or to get strong backlinks on their website. The amount of a great number of the following does create a huge impact on the traffic inculcation and creating more leads- for it does have a lot of people who are engaging every minute. This engagement through retweeting or sharing does help and boost the traffic on the site- which is the ultimate goal for the brand or business itself.

Always add a 'call-to-action' on every post you publish. The reason for inserting a CTA option is to divert the traffic onto your desired URL. Once you have a good amount of followers built up, the average rate of traffic conversion increases accordingly. This strategy of CTA not only helps in driving traffic but also creates and builds leads that can be more helpful for the brand in the future.

Once the CTAs are in position, you start with sharing your creatively designed and planned post/status. Join lists that are associated with your niche market. There, the audience viewing your post will review your content, hence an increase in traffic conversion.

Advertisements are another way to get traffic on your twitter profile. Twitter's algorithms play an important and efficient part in giving back the best return on investment. As we already know that advertisements are the pinnacle for creating awareness and act as an efficient way to enhance one's brand image, that also means that they can be great sources for driving traffic to a desired online platform.

Final Note.

When you compile and see the whole reason behind the Twitter success- it is due to great social media engagement. Moreover, anyone can utilize its brand awareness and get more traffic to generate more leads in the competitive market. Having a great social media presence itself works best towards the utmost profitability for the business itself. Thereby, anyone can make a profound profit out of their business through Twitter. So whatever brand you have, Twitter has got your back. Always remember that!

3 Ways To Start Accomplishing Your Digital Marketing Goals

With a new year comes new strategies and tactics for companies of today to conquer more and more customers and clients for their businesses, irrespective of what type of products or services they are selling. Everyone loves a good amount of returning customers because it is them who fueling the reputation of your business. In this blog, I will show you the 3 very important ways to accomplish your digital marketing goals in 2020.

Before we begin exploring 3 strategies, you should know the basics of what is Digital Marketing itself?

For starters, digital marketing is marketing that uses digital platforms to promote their businesses or anything for that matter to potential customers and to spread brand awareness in general. Numerous platforms fall in the category of digital marketing, such as search engine optimization, search engine marketing, social media, email marketing and many more.

Today, we will focus on the top 3 ways on how you can optimize your business on the digital platform to accomplish your goals.

·         SEARCH ENGINE OPTIMIZATION:

Search Engine Optimization, also known as SEO, is one of the very important foundations within Digital Marketing. Think of it as the main pillar on which other platforms rests or can link to. There are 2 types of SEO which are commonly known as On-page and Off-page SEO. In simpler words, On-page SEO is entirely done on your website to make it properly SEO optimized for Google algorithms to prevent all sorts of penalty checks. On the other hand, Off-page SEO is entirely based on resources or other platforms that bring traffic to your website.

      1.       ON-PAGE SEO:

When it comes to On-page SEO, it optimizes your website according to Google's requirements. This category consists of many tasks to make sure your website checks all the boxes. We will start with meta tags, meta descriptions, and meta keywords. 

When you search for any topic or anything on Google search console, the list you receive is the meta-title and description along with PPC ads for niche keywords. Meta tags are the title of your concerned website page while meta description is a summarization of the page within a certain amount of character count. Make sure to keep in mind the limit for meta tags and description, which is, 60 character limit for Meta title and 160 character limit for Meta description. Moving onto meta keywords, they are keywords defining your content on your web page. You can select for keywords using Google Keyword Planner, by filtering them using volume count, difficulty and CPC rate. In simple words, look for the highest volume with the lowest difficulty level. 

Other aspects of on-page SEO consist of website responsiveness, conical tags, robot.txt and site map. The technical aspects also have their place. Always run and analyze your website through website audit tools. You can use GTmetrix to get notified of the problems arising on your website, such as cache, page speed, page size, etc.

      2.       OFF-PAGE SEO:

After you are done with on-page SEO of your website. It is time to start driving traffic onto your website. For that, a major part is going to be played by off-page SEO itself. Off-page SEO is driving traffic on your website from other websites or platforms. Using backlinks is essential in this case. Platforms such as public forums, Social Media, blogging, and guest blogging sites are good enough to start with. Start posting and commenting with a call to action on your website's home page or any other page. You need to make sure that people are liking your stuff to obtain credibility and follow your link(s).

·         Copywriting:

Copywriting is the art of convincing the reader of what you are selling. That is as simple as it gets. You need to come up with optimized content that will fulfill SEO requirements as well as satisfy users too. To master copywriting, you need to understand the medium you are writing for and the audience that is going to read what you have written. 

About the medium you are writing for, I will give you an example, take a billboard for instance and a local newspaper. Both of them have a different language output or a different message even if the content is for the same thing. With that, you need to understand your audience, as mentioned above. For that, start with demographics which include type, age, and interests. The goal here is to understand the mindset of your audience as to how they think and perceive what has been written.

When you pass the first two steps of copywriting, you need to make your content in an order wise format in regards to selling. You need to write as if you are selling by maintaining the readers' interest and let them know of the benefits of the product or service and what’s in it for them. Start practicing to master the skill, and you will be able to score high points with this skill.

·         SOCIAL MEDIA:

Let's be honest, no one does it without social media in today's world. Even businesses need social media to keep promoting themselves. The world today is quickly moving into the digital era. TVs for example, have been turned into smart TVs and most consumers use YouTube for their entertainment instead of satellite cable systems.

With people moving on social platforms themselves, businesses are not further in this regard. Businesses today are using the full potential of social media platforms which are bringing them massive amounts of profits as well as feedbacks so they keep on enhancing themselves to bring more quality products or services time after time. Start with BIG s5 platforms, i.e., Facebook, Instagram, Twitter, LinkedIn, and YouTube. Why these platforms? This is because nearly 50% of internet users are on these social platforms. Therefore, it is the best opportunity to take advantage of and promote what you are selling. Make sure to post attractive yet authentic content with a proper backlink to your website. A combination of these 3 is good enough to boost your website goals this year. 

Ways to build Brand Awareness

If you believe in succeeding and thriving in the competitive market, brand awareness is the key to do it. If the targeted audience of your brand doesn't even know about your company's existence- then that's something you need to focus more upon. As getting more customers is pivotal for your company's survival and without them, you can't achieve your goals at all. Plus you won't be able to accumulate more sales and baseline for the profitability of your company. Hence the following are the 6 mechanisms or ways to build and boost your brand awareness. So let's dig in and get more benefits NOW:

-Reach out to influencers or celebrities to advertise your products/ services: Start reaching out or connecting with celebrities or influencers and put them into your niche lineage, as this is one of the best ways to attract the targeted audience for the product you are advertising for. As we know, influencers already have an established audience and once you will advertise through them, their audience might the first ones to purchase the products. Either they mention your product in their content or advertise separately for it, it will create a huge brand impact within the competitive market- where you need more sales. You can either sponsor them in certain events and by reciprocity, they might be advertising your company's brand amongst the very well established audience.

- Always utilize Packaging for your brand: Have you ever wondered that every shipment of any product comes with a branded styled packaging which makes you feel that as if you have been presented with a gift- thereby, packaging of products matter a lot for attraction and appealing of brands for the audience in the very first place. These forms of packaging always add up great value to your brand and clients do get impressed by the stylish outcomes of the purchases. Never forget, these stipulations of marketing techniques are necessary to survive with other marketing giants.

-Concentrate on SEO search: Everyone knows that consumers hardly go on the second page of Google search engine- hence other pages are a "no go area" perceived by the consumers themselves. Henceforth, SEO (Search Engine Optimization) must appear intact with your products and services at the top of their results- which will consequently, be going to increase brand awareness in every possibility. It will make customers come to your sites only and your brand will have more sales in this competitive market. Plus researching SEO (Search Engine Optimization) yourself to see more appropriate keywords to be installed in your content of brand awareness can be helpful.

-Make use of Images: In this modern era of technology, there can not be greater explanations without the help of animations or images- hence it is important to reach out to social media sites or platforms where images are posted and can easily attract traffic and your brand can be promoted. Instagram stories or Instagram itself is one of the best tools for brand awareness as it creates eye-catching pictures to narrate a brand story- which will drive more traffic and accumulate more sales or generate leads.

-Establish your brand on Twitter: Try engaging with customers in a more friendly and respectful manner. Update them about new products or services about your company- hence creating more engagement of customers to your company's portfolio. Twitter is the main tool for interaction and giving new updates- this is one of the most useful ways to promote brand awareness.

-Take help from GoogleAds: Paid advertising is also one of the most useful brand awareness techniques as it gives you the edge to be at the top list at the google rankings- for you give as much money for the ad- you will see yourself at the top amongst other rivals. Moreover, GoogleAds will narrow down your targeted audience and that will help them approach your company for your products or services. Hence, it is very useful and shall never be forgotten.

On Point

Just don't ditch any of the aforementioned strategies for your brand to accomplish your goals amongst the most competitive market and if you do integrate the above-mentioned tips and tricks, you will be able to establish your brand at a position where you will be content and satisfied. Think and act soon for results!

Why Paid Advertisement Matter

Paid Advertising has been one of the best and worthwhile tools for businesses for various significant reasons. Paid advertising, also known as Search advertising or pay-per-click marketing is formulated in helping marketers through internet services where we see users or consumers who have been passionately researching their respective desired products or different form of services. The Search Engine will provide them with different ads of those services in their area or city. This comes under PPC (Paid per click)

When we see paid advertising or PPC (paid per click), it is less expensive yet very effective and easily be molded into any budget. Hence, it's more flexible and can easily be purchased itself or through a bigger scale of corporate channels online. It is accessible in measuring ROI (Return on Investment) and audits its effectiveness for the ads. Moreover, paid advertising is good at targeting audiences, whether it depends upon the basic interest of the business or the intention behind the production for it produces more leads- that are quality-oriented.

Though we all are aware of the fact that paid advertising can be a little tricky and become complex at certain occasions- as there has been a lot of influx of ads; but while numbers are shown on search engines, one can't neglect them due to being intimated by the paid advertising or PPC (Paid Per Click). Let us look into some:

The greater amount of Rate on Investment (ROI):

Google's report on the 2017 Impact on The economy showed that marketers visualize the average $2 of earnings for the spending of $1. Though, one must comprehend that these are strict estimations that have been caused by a large number of clients. Whereas, ROI can easily vary depending upon the targeted audience and the complete mechanism of paid advertising. Hence, one may expect a solid transformation of ROI (return on investment).

Highly Intended Purchase

Clients coming through the PPC are fifty percent more likely to purchase as compared to those who come through the organic way. Paid advertising or Pay per click ads are always at the top-notch of the Google ranking. Hence, they are relatively more clicked by clients.

The boosting of Brand-awareness

If you pay more to place your brand at the top of the search engine, then the online visibility of your brand increases- thus resulting in increased traffic to your sites. Irrespective of the fact that your brand is smaller in size, it will still boost your brand's awareness.

Mobile Friendliness

Over more than 60% percent of overall clicks on paid advertising or PPC (Pay-per-click) ads originate from devices that are known to be mobile phones. Thus, this incentivizes advertisers for their market. If you want something to be a more fundamental tool for paid advertising- mobile phones are the real tool. Henceforth, don't underestimate the power of mobile devices as the core of being user-friendly.

Provide a more localized search

User is always looking for the solutions that are based on their locations, to eliminate the concept of distance. Google's one-third of the search is always localized so that people can get to it as soon as possible. Henceforth, do take advantage of the local tool (utilize more local keywords) to make consumers at ease and locations more accessible.

10 Proven Ways To Effective Copy Writing

Copywriting is an effective writing method, whether for a product, service or anything on the internet. The skill of copywriting sets you apart from the others, especially when promoting or writing a blog/article. To start with, you should know what is copywriting in the first place?

Well, copywriting is the art of selling through the right use of words. For that, the writer must know what essentially the reader thinks and wants. He deliberately writes in a way, which fulfills the readers' requirements and encourages them to purchase the product or services. In this blog, we will go through 10 proven ways that will upscale your writing powers.

·         Product Benefits:

To start with, whatever you are writing about, you need to exploit the benefits of the product that is being sold. The more benefits, the more interest will grow in the readers' minds.

·         Competitors Weakness:

Let your readers know their competitors' weaknesses (through their products etc), so you can direct their focus on your product. Sure, you will have to act like a bad guy, but, to achieve your goal, some things have to be done. With that said, you have to emphasize your products’ plus points in regards to minus points of the competitors.

·         Audience:

Knowing your audience is the key point here, as everything you write will be concerning your audience. Start with the demographics, avg. age, type, interests. Once you achieve that stage, you will already have an idea of what the audience thinks like. So start writing, that will arouse their interest in the product.

·         What Is In It For Me?

The obvious statement your readers will think when you encourage them to purchase your product. As mentioned in the first point where you describe and exploit the benefits of the product. Same as that, you like to inform readers about the benefit they will have after they purchase the product. Make sure to provide them with authentic and “more benefits for less money” logics.

·         “YOU” NOT “WE”:

A good introduction is always a good thing, but not a long one. Same as that, a short overview of the company is good enough for the reader to have faith in it, but, when you emphasize on the company in the entire content, that is where you go wrong. It never creates a positive sign in the minds of the readers, because they do not get to read what they are trying to, but instead, you keep on telling them about "WE".

·         Medium:

A medium where your content is going to be, matters a lot. It is just like posting your content on a billboard as compared with posting your content on a local newspaper. There will be a huge difference. Therefore, keep in mind the medium on which your content is going to be posted. The format being formal or casual depends upon where you are writing.

·         Too Much Information:

It is dull and exhausting to give out too much information, getting stuck on a single topic and not moving forward is never a good idea. The reader gets bored instantly as they notice the content is not going anywhere. You must give them a path that will lead them to your call to action for purchasing your product.

·         Call To Action:

As mentioned above, it is important to always provide a call to action within the content time after time. That will encourage readers to purchase the product while you are indulging them with the benefits and what they will get out of it for a pretty awesome price, It seems like a win-win situation doesn’t it?

·         Cover Yourself:

The above-mentioned statement is focused on the content you are writing. It should be organic and should not exploit the company or companies for problems. Big companies have their legal department to take care of these types of situations, while smaller companies simply do not have the budget for it, but, that does not mean the level of responsibility becomes less.

·         Proofreading:

It is a must to always proofread what you have written. Always check whether your content is plagiarism-free or not. There should be 0% plagiarism on your content. Use copyscape.com for deep search plagiarism finding to get your content right. When you have proofread your content and corrected any mistakes that came out, whether grammar mistakes or plagiarism or readability, your content is good to go for posting and making sales.

Conclusion:

Copywriting is a very simple and easy task that enhances your writing skills to the next level. It is simply putting the right words while maintaining an order-wise path by knowing who your audience is and how they think.

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How To Attract 100,000 Website Visitors Per Month

Did you know there are over 4.33 billion internet users around the globe every day? With that amount of traffic, one can surely flourish their website for optimal outputs. The need for traffic at your website is as essential as it gets, because, that is the only way you are going to sell your services or products on the World Wide Web. Surely, you can use other platforms to drive traffic on your website, but your website remains a constant factor in this situation. In this blog, we will discuss ‘how to attract around 100,000 visitors per month on your website.’

The ultimate key to getting traffic on your website is through the website content. Below are 9 tips you can use to gain massive traffic on your website.

·         Social Media:

Social media is an evolving marketing concept as it consists of more than 50% of internet users from around the globe. Facebook is a great way to divert traffic on your website, especially when you have a good amount of followers on your page. Promote your business on your social media platforms; start with the Big 5, i.e. Facebook, Instagram, Twitter, LinkedIn, and YouTube. Once you have content running on your platforms, add call-to-action to your website.

·         Blogs:

Blogs are A great way to retain traffic on your website. To gain more and more traffic, make sure to research trending topics with the right set of keywords. To search for the topics, use Google Trends for optimal user engagement. After you are done with the blog, search the right keywords for maximum search results on your blog. The right way to do this is to search for maximum volume with low difficulty. You can use Google Adwords or Ahrefs for this process.

·         Comment On Other Blogs:

Commenting is a great way to redirect traffic to your website. Start regular commenting on other blogs, where the amount of traffic is good enough, and comment on the blogs, or, reply to others' comments for their troubleshooting. Remember to always comment with logical statements to gain credibility and to always give a call-to-action to your website. People will read your comments and surely visit your website for your content.

·         Guest Blog:

Guest blogging is another way to attract a massive load of traffic onto your website. The potential of guest blogging is huge, due to a variety of readers. Things to remember, start with guest blogging websites with a higher Domain Authority score, normally above 35. Usually, websites like these have already allotted topics for which they are accepting guest blogs. Try to send them a draft with an attractive pitch. Remember to add a call-to-action for your website on the blog, so that, the readers can visit your website and read blogs too, and hence, if interested, buy products or services from you.

·         Forums:

Forums are a great place where an important part of the community resides. Popular online forums like Quora, Reddit, etc. are a great way where you can troubleshoot or interact with the community by answering their questions. As mentioned above, a good answer always creates a good amount of credibility in the readers' minds, and so, always remember to add call-to-action to your website. Your goal is to redirect as much traffic onto your website as possible and make them stay by interconnecting all pages to one another.

·        Business Directories:

Business directories are another great way to attract traffic on your website, especially, for a services offering company. Make sure, the services or products you are providing your customers with are good enough to get good ratings. This is a sensitive case because one single bad rating or review instantly drops the quality in customers' minds when they are searching for the services or products you deliver.

Try Ypages.com or yelp.com to start promoting your business and hence, increasing traffic to your website.

·         RETARGETING:

If you have a good team of writers, make sure to add a newsletter section on your website homepage. The email list will increase over time, and with that, you can now retarget those customers/readers. The newsletter should include various links for your website so that the retargeted customers can visit the page of their desire.

·         Freebie:

A freebie is also, a very good tactic to gain an email list for retargeting, everyone likes free stuff. An E-book or free service is what you need to promote on social media and your website. As soon as leads start to generate, you can retarget them with an efficient schedule and always make them come back to your website.

·         Video:

Videos are drastically trending nowadays, and whether you like it or not, it is the best way to get your message out there with maximum viewership. You already know, whenever you view a YouTube video, the person on the other hand always asks you in the beginning or in the very last of the video to subscribe to their channel. Well, that is them using call-to-action you to subscribe to their channel. You need to do that exactly, but remember, to always not compromise on the quality of your content. That way, people will always come back to your content, and eventually, you or your website will get established.

Conclusion:

Promoting your business or your website in the age of the digital world is not that hard, to be honest. Of course, it takes a bit of time, but it is always worth it when you start to reach your goals. You just need to do the right tasks with the right tools to pull it off completely.

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