Why you should be marketing your business on LinkedIn

There is a consistent flow of techniques being invented and new tools being implemented in the field of Digital Marketing. One has to keep up with their competitors in the race to becoming the most compelling business in their relevant industry or niche. The competition, however, becomes more complex on online networks and mediums. Your brand’s reputation and image depends upon how you present your services or products to your targeted audiences. The first step of making sure your brand stands out to potential customers is by choosing the right platforms. Once you have chosen the suitable online channels after assessing their strengths and weaknesses, it is now time for you to implement your marketing strategy in accordance with medium you intend to use. With the right marketing plan, adequate research and the most suitable platforms, sky is the limit. Let’s narrow our sphere down to only social media platforms and further constricting this sphere will lead us to an underrated but extremely efficient social media site which can prove to be a useful marketing tool, if leveraged correctly. The subject of discussion here is none other than “LinkedIn”. In this blog, we will be exploring reasons as to why you should be marketing your business through LinkedIn.

1-    Massive engagement levels

Statistics speak for themselves. LinkedIn is considered to be amongst the five biggest social media networks in the world with more than 170 million active users from US alone, hence it gives a head-on competition to Facebook and Twitter, its biggest contenders.

2-    Diversity of users

Keeping the above stated fact in mind, LinkedIn has around 600,000,000 registered users from more than 16 largest states in the world including Asia. Engaging with audiences all over the globe becomes a lot more convenient with LinkedIn. If you are looking to gain a global outreach for your business, LinkedIn is the way to go.

3-    Refining Brand Image

LinkedIn is the only Social Media Platform that has been specifically designed to help businesses communicate their stories and advertise themselves better. With a formal and corporate-powered touch to it, it enables marketers, businessmen, employers and employees to have a place from which they can promote themselves and their skills in the smartest and easiest way possible. ‘LinkedIn Recruiter’ allows you to hire skilled and experts of their field quickly and through a reliable and customized criteria. Invest the right amount of time and effort into it and you will be able to build an enormous business empire with an indisputable brand reputation.

4-    Content Marketing

As we have already discussed that LinkedIn is possibly the best network to form and optimize your brand’s presence, it is time to take a peek at the ‘how’ of it all. You are publishing posts, designing graphics, distributing videos, writing blogs and more, but are you getting any return on your investment from all the effort you are putting into creating quality content? Content Marketing is much more appreciated on a credible platform like LinkedIn. On most sites, it is more likely to not get the recognition it deserves but LinkedIn understands the importance of brand image and effective marketing, and enables advertisers to communicate with their audiences without seeming like a strictly business-oriented profile, unlike other social media platforms where even if the strategies and content are regulated to match the taste of users, it still ends up being a brand or business trying to sell their products.

5-    Better ORM

ORM or ‘Online Reputation Management Strategy’ revolves around improving customer reviews and feedback. Ensuring customer satisfaction and loyalty becomes far more manageable on LinkedIn as establishing brand authority is amongst the top purposes of LinkedIn.

6-     Traffic and Lead Generation

The significance of LinkedIn has been discussed so far, and now we know how one can enhance their research, insights, brand reputation and marketing process using LinkedIn. LinkedIn gives your business proof of authenticity it needs. It is the best way to spark curiosity and spread awareness regarding your company amongst your potential customers. Implementing the right strategies allows them to learn more about your core values and more by visiting your website and other social media networks. Which essentially is the best way to get traffic and leads.