There is a consistent flow of techniques being invented and
new tools being implemented in the field of Digital Marketing. One has to keep
up with their competitors in the race to becoming the most compelling business
in their relevant industry or niche. The competition, however, becomes more
complex on online networks and mediums. Your brand’s reputation and image
depends upon how you present your services or products to your targeted
audiences. The first step of making sure your brand stands out to potential
customers is by choosing the right platforms. Once you have chosen the suitable
online channels after assessing their strengths and weaknesses, it is now time
for you to implement your marketing strategy in accordance with medium you
intend to use. With the right marketing plan, adequate research and the most
suitable platforms, sky is the limit. Let’s narrow our sphere down to only
social media platforms and further constricting this sphere will lead us to an
underrated but extremely efficient social media site which can prove to be a
useful marketing tool, if leveraged correctly. The subject of discussion here
is none other than “LinkedIn”. In this blog, we will be exploring reasons as to
why you should be marketing your business through LinkedIn.
1- Massive engagement levels
Statistics speak for themselves. LinkedIn is considered to be
amongst the five biggest social media networks in the world with more than 170
million active users from US alone, hence it gives a head-on competition to
Facebook and Twitter, its biggest contenders.
2- Diversity of users
Keeping the above stated fact in mind, LinkedIn has around
600,000,000 registered users from more than 16 largest states in the world
including Asia. Engaging with audiences all over the globe becomes a lot more
convenient with LinkedIn. If you are looking to gain a global outreach for your
business, LinkedIn is the way to go.
3- Refining Brand Image
LinkedIn is the only Social Media Platform that has been
specifically designed to help businesses communicate their stories and
advertise themselves better. With a formal and corporate-powered touch to it,
it enables marketers, businessmen, employers and employees to have a place from
which they can promote themselves and their skills in the smartest and easiest
way possible. ‘LinkedIn Recruiter’ allows you to hire skilled and experts of
their field quickly and through a reliable and customized criteria. Invest the
right amount of time and effort into it and you will be able to build an
enormous business empire with an indisputable brand reputation.
4- Content Marketing
As we have already discussed that LinkedIn is possibly the
best network to form and optimize your brand’s presence, it is time to take a
peek at the ‘how’ of it all. You are publishing posts, designing graphics,
distributing videos, writing blogs and more, but are you getting any return on
your investment from all the effort you are putting into creating quality
content? Content Marketing is much more appreciated on a credible platform like
LinkedIn. On most sites, it is more likely to not get the recognition it
deserves but LinkedIn understands the importance of brand image and effective
marketing, and enables advertisers to communicate with their audiences without
seeming like a strictly business-oriented profile, unlike other social media
platforms where even if the strategies and content are regulated to match the
taste of users, it still ends up being a brand or business trying to sell their
products.
5- Better ORM
ORM
or ‘Online Reputation Management Strategy’ revolves around improving customer reviews and
feedback. Ensuring customer satisfaction and loyalty becomes far more
manageable on LinkedIn as establishing brand authority is amongst the top
purposes of LinkedIn.
6- Traffic and Lead Generation
The significance of LinkedIn has been discussed so far, and
now we know how one can enhance their research, insights, brand reputation and
marketing process using LinkedIn. LinkedIn gives your business proof of
authenticity it needs. It is the best way to spark curiosity and spread
awareness regarding your company amongst your potential customers. Implementing
the right strategies allows them to learn more about your core values and more
by visiting your website and other social media networks. Which essentially is
the best way to get traffic and leads.
