With a new year comes new
strategies and tactics for companies of today to conquer more and more
customers and clients for their businesses, irrespective of what type of
products or services they are selling. Everyone loves a good amount of returning
customers because it is them who fueling the reputation of your business. In
this blog, I will show you the 3 very important ways to accomplish your digital
marketing goals in 2020.
Before we begin exploring 3
strategies, you should know the basics of what is Digital Marketing itself?
For starters, digital marketing
is marketing that uses digital platforms to promote their businesses or
anything for that matter to potential customers and to spread brand awareness
in general. Numerous platforms fall in the category of digital marketing, such
as search engine optimization, search engine marketing, social media, email
marketing and many more.
Today, we will focus on the top 3
ways on how you can optimize your business on the digital platform to
accomplish your goals.
· SEARCH ENGINE OPTIMIZATION:
Search Engine Optimization, also
known as SEO, is one of the very important foundations within Digital Marketing. Think of it as the main pillar on which other platforms rests or can
link to. There are 2 types of SEO which are commonly known as On-page and
Off-page SEO. In simpler words, On-page SEO is entirely done on your website to
make it properly SEO optimized for Google algorithms to prevent all sorts of
penalty checks. On the other hand, Off-page SEO is entirely based on resources
or other platforms that bring traffic to your website.1. ON-PAGE SEO:
When it comes to On-page SEO, it optimizes your website according to Google's requirements.
This category consists of many tasks to make sure your website checks all the
boxes. We will start with meta tags, meta descriptions, and meta keywords.
When you search
for any topic or anything on Google search console, the list you receive is the
meta-title and description along with PPC ads for niche keywords. Meta tags are
the title of your concerned website page while meta description is a
summarization of the page within a certain amount of character count. Make sure
to keep in mind the limit for meta tags and description, which is, 60 character
limit for Meta title and 160 character limit for Meta description. Moving onto
meta keywords, they are keywords defining your content on your web page. You
can select for keywords using Google Keyword Planner, by filtering them using
volume count, difficulty and CPC rate. In simple words, look for the highest
volume with the lowest difficulty level.
Other aspects
of on-page SEO consist of website responsiveness, conical tags, robot.txt and
site map. The technical aspects also have their place. Always run and analyze
your website through website audit tools. You can use GTmetrix to get notified
of the problems arising on your website, such as cache, page speed, page size,
etc.
2. OFF-PAGE SEO:
After you are
done with on-page SEO of your website. It is time to start driving traffic onto
your website. For that, a major part is going to be played by off-page SEO
itself. Off-page SEO is driving traffic on your website from other websites or
platforms. Using backlinks is essential in this case. Platforms such as public
forums, Social Media, blogging, and guest blogging sites are good enough to
start with. Start posting and commenting with a call to action on your
website's home page or any other page. You need to make sure that people are liking
your stuff to obtain credibility and follow your link(s).
· Copywriting:
Copywriting is the art of
convincing the reader of what you are selling. That is as simple as it gets.
You need to come up with optimized content that will fulfill SEO requirements as
well as satisfy users too. To master copywriting, you need to understand the
medium you are writing for and the audience that is going to read what you have
written.
About the medium you are writing
for, I will give you an example, take a billboard for instance and a local
newspaper. Both of them have a different language output or a different message
even if the content is for the same thing. With that, you need to understand
your audience, as mentioned above. For that, start with demographics which include
type, age, and interests. The goal here is to understand the mindset of your
audience as to how they think and perceive what has been written.
When you pass the first two steps
of copywriting, you need to make your content in an order wise format in
regards to selling. You need to write as if you are selling by maintaining the
readers' interest and let them know of the benefits of the product or service
and what’s in it for them. Start practicing to master the skill, and you will
be able to score high points with this skill.
· SOCIAL MEDIA:
Let's be honest, no one does it
without social media in today's world. Even businesses need social media to
keep promoting themselves. The world today is quickly moving into the digital
era. TVs for example, have been turned into smart TVs and most consumers use
YouTube for their entertainment instead of satellite cable systems.
With people moving on social
platforms themselves, businesses are not further in this regard. Businesses
today are using the full potential of social media platforms which are bringing
them massive amounts of profits as well as feedbacks so they keep on enhancing
themselves to bring more quality products or services time after time. Start
with BIG s5 platforms, i.e., Facebook, Instagram, Twitter, LinkedIn, and
YouTube. Why these platforms? This is because nearly 50% of internet users are
on these social platforms. Therefore, it is the best opportunity to take
advantage of and promote what you are selling. Make sure to post attractive yet
authentic content with a proper backlink to your website. A combination of
these 3 is good enough to boost your website goals this year. 
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