Top 7 Content Marketing Trends of 2020

Digital Marketing has many faces, it can appear in the form of a visually charming image, a well-edited video or even a genuinely useful blog. The possibilities are endless. However, in this blog, we shall focus on only one extension of Digital Marketing, which is ‘Content Marketing’.

‘Content Marketing’ contains all the indirect marketing strategies and methods which are used to educate the audiences about a certain niche, industry or subject with a commanding sense of knowledge and expertise on the topic. This marketing resource is finally getting the hype it deserves with brands focusing on not only selling but also communicating with their targeted audience to build not only a reputable brand identity but also an adequate level of customer acquisition.

This article will allow us to dive deeper into the most successful Content Marketing strategies. Let’s filter out only the best ones to carry into 2020 and leave the old ones behind in 2019!

1- Divulge your audiences with Videos

Keeping the latest trends in mind, you need to come up with the most relevant and unique content for your targeted audiences. Grab their attention with strong visual elements and material by entertaining the genre of infotainment. There is no reason why you should not market your business with videos instead of blogs, as both are forms of content marketing anyway, but due to the low attention-span of people in this fast life, you need to catch up if you want them to look twice. Display your skills and establish credibility in the most psychologically impactful way possible.

2- Think outside the Box

Don’t let traditional marketing values stop you from being innovative. Devise plans, topics, and themes that are unique and are bound to make heads turn. Depending upon a brand’s marketing objectives, there are several stages with each goal highlighting their purpose, but setting up a sturdy brand reputation should always be among the top ones. Whether it is by using a brand-generated hashtag which represents the creative approach of a brand or an interactive technique that allows you to increase engagement with a bunch of curious audiences, standing out can be extremely beneficial in the marketing world.

3- Prefer Quality over Quantity

Over-feeding your audience is never going to be a useful strategy. It might bore them easily and lose their gaze instead of holding it, so present them with few but mighty words. Producing content that is going to exaggerate things and make them sound complex is a huge problem that brands consider to be a solution. You only need to provide your audience with a collection of information they can digest and can return to your page for, therefore you need brief but concise content that serves its purpose and can be enjoyed by the readers.

This will not only benefit towards attaining customers directly but also by optimizing your ranking on search engines as Google recognizes and rewards quality content heavily.

4- A Picture is Worth a Thousand Words

It's 2020, people prefer gripping imagery and visualization over poorly-crafted material. You have all the tools at your disposal, arrange relevant, exciting and highly-creative graphic content to captivate and indulge your targeted audiences. Combine the message with a splash of visually appealing elements and you have got yourself an optimized pictorial representation of the content that could have been duller.

5- Customize the Content

After conducting heavily-invested market research to analyze the relevant marketing trends and industry, you will be able to develop a specific and well-informed buyer persona. Personalizing the content will allow the audiences to associate your brand with a meaningful connection. Produce cutting-edge and highly-targeted content for your audiences so they have no choice but be attracted to your brand as it will aid towards polishing your reputation and spark just enough curiosity in them to await your content.

6- Include the Influencers

If you are in contact with some popular and highly-demanded influencers of your niche, utilize it to promote your brand. While customer retention can be a useful thing to consider, you need to use the trust and fame these influencers have gained to attract your audiences. Exposing yourself to the most potential and willing customers will become easier this way.

7- Write to Advertise

You need to stay trendy and create content that is more visually powered but also focus on creating written content. It sounds like a bit of a contradiction, doesn’t it? Well, marketing is not just about getting a maximum level of return on your investment but establishing a notable brand authority too. Blogs and articles can be a powerful manner to ensure that you promote yourself in the subtlest but boldest way possible. They are an indirect statement about your authenticity and truth as they leave your readers with a lasting impression if done correctly with all the necessary techniques and data.

Why you should be marketing your business on LinkedIn

There is a consistent flow of techniques being invented and new tools being implemented in the field of Digital Marketing. One has to keep up with their competitors in the race to becoming the most compelling business in their relevant industry or niche. The competition, however, becomes more complex on online networks and mediums. Your brand’s reputation and image depends upon how you present your services or products to your targeted audiences. The first step of making sure your brand stands out to potential customers is by choosing the right platforms. Once you have chosen the suitable online channels after assessing their strengths and weaknesses, it is now time for you to implement your marketing strategy in accordance with medium you intend to use. With the right marketing plan, adequate research and the most suitable platforms, sky is the limit. Let’s narrow our sphere down to only social media platforms and further constricting this sphere will lead us to an underrated but extremely efficient social media site which can prove to be a useful marketing tool, if leveraged correctly. The subject of discussion here is none other than “LinkedIn”. In this blog, we will be exploring reasons as to why you should be marketing your business through LinkedIn.

1-    Massive engagement levels

Statistics speak for themselves. LinkedIn is considered to be amongst the five biggest social media networks in the world with more than 170 million active users from US alone, hence it gives a head-on competition to Facebook and Twitter, its biggest contenders.

2-    Diversity of users

Keeping the above stated fact in mind, LinkedIn has around 600,000,000 registered users from more than 16 largest states in the world including Asia. Engaging with audiences all over the globe becomes a lot more convenient with LinkedIn. If you are looking to gain a global outreach for your business, LinkedIn is the way to go.

3-    Refining Brand Image

LinkedIn is the only Social Media Platform that has been specifically designed to help businesses communicate their stories and advertise themselves better. With a formal and corporate-powered touch to it, it enables marketers, businessmen, employers and employees to have a place from which they can promote themselves and their skills in the smartest and easiest way possible. ‘LinkedIn Recruiter’ allows you to hire skilled and experts of their field quickly and through a reliable and customized criteria. Invest the right amount of time and effort into it and you will be able to build an enormous business empire with an indisputable brand reputation.

4-    Content Marketing

As we have already discussed that LinkedIn is possibly the best network to form and optimize your brand’s presence, it is time to take a peek at the ‘how’ of it all. You are publishing posts, designing graphics, distributing videos, writing blogs and more, but are you getting any return on your investment from all the effort you are putting into creating quality content? Content Marketing is much more appreciated on a credible platform like LinkedIn. On most sites, it is more likely to not get the recognition it deserves but LinkedIn understands the importance of brand image and effective marketing, and enables advertisers to communicate with their audiences without seeming like a strictly business-oriented profile, unlike other social media platforms where even if the strategies and content are regulated to match the taste of users, it still ends up being a brand or business trying to sell their products.

5-    Better ORM

ORM or ‘Online Reputation Management Strategy’ revolves around improving customer reviews and feedback. Ensuring customer satisfaction and loyalty becomes far more manageable on LinkedIn as establishing brand authority is amongst the top purposes of LinkedIn.

6-     Traffic and Lead Generation

The significance of LinkedIn has been discussed so far, and now we know how one can enhance their research, insights, brand reputation and marketing process using LinkedIn. LinkedIn gives your business proof of authenticity it needs. It is the best way to spark curiosity and spread awareness regarding your company amongst your potential customers. Implementing the right strategies allows them to learn more about your core values and more by visiting your website and other social media networks. Which essentially is the best way to get traffic and leads.