Get ROI from Video Marketing by using these 8 Tips

YouTube is an unforgiving platform when it comes to Video Marketing. It can prove to be a headache when one spends hours and money both to create something meaningful and it doesn’t get the attention it deserves. It can feel like a waste of time and leave one frustrated with a longing to get as much return on investment as quickly as possible. As a marketer, you and your team need to be wary of the strategies you are using to promote your brand on YouTube, but where exactly one gets this kind of information from? The answer to your question lies in our blog. Read on to discover what strategies you should be using to promote your content and get the engagement you aim for.

1-    SEO is your new best friend

People seem to keep a lot of marketing methods in mind but forget perhaps the most important and influential of them all, which is SEO. Without SEO, even the best content can turn out to be a failure, as it won’t be exposed to the right kind of audience and will remain to be something ordinary. Implementing SEO practices can bring out the best in your content, no matter which format it appears in. YouTube has a stricter and more coherent set of SEO techniques that one needs to follow to ensure maximum visibility and engagement. From finding the right keywords to using analytics to track one’s progress, it all matters too much to be simply ignored.

2-    Add Spice to your PPC Ads

Pay-Per-Click Ads are amongst the best Search Engine Marketing techniques for spreading brand awareness. You can make them more interesting and captivating by inserting videos and teasers to persuade and attract targeted audiences to the designed CTA-Click.

3-    Insert Videos on Landing Pages

Using images on landing pages is too conventional of a marketing technique, make it more indulging with a video that could either be a testimonial, an excerpt to your services or anything that can convince the audiences to perform actions that would be beneficial for your marketing objectives.

4-    Include Videos in Email Campaigns

Video creation and marketing can be a hassle but it doesn’t have to be. The hassle of promoting your channel’s content through every means possible is worth it. Email Marketing is another underrated but effective technique when it meets YouTube Marketing, miracles can happen. That is why you need to integrate your videos in a relevant manner to send out to your email lists. To ensure getting the views, subscribers, or any metric that can help you optimize your progress, you need to use more than one medium.

5-    Let Social Media do its Magic

As mentioned recently, you need to combine the power of some of the most renowned and popular networks available over the internet. Social media platforms are amongst the most recognized marketing platforms, they are widely used and have more global outreach than other single sources. Leverage these 4 biggest Social Media Platforms besides YouTube to attain the brand identity you desire; Facebook, Twitter, Instagram, and LinkedIn.

Each of these have its special feature that is profitable for promoting purposes. Gather all the perks you gain from them to get the attention of your potential customers.

6-    Focus on Creating Quality Content

Before YouTube Marketing comes Content Marketing. You need to produce highly engaging and extremely relevant content which is neither boring nor useless. Infotainment is a very profitable means of refining a brand’s identity by educating the audiences. Tutorials are a very helpful set of content to engage your audiences, discover their pain points and resolve them with tips and troubleshooting information.

7-    Introduce CTA more than once

The purpose of each video can vary depending upon its context so tell the audiences exactly what you need them to do. Give them a reason to learn more about your business with consistent but not annoying CTA reminders.

8-    Rely on Video Marketing Tools

Using tools like VidIQ etc to do video marketing research by finding out popular keywords of your niche and so much more can help you develop and build a buyer persona, you need to understand your audiences before you bombard them with experimental strategies and end up wasting valuable time and investment along the way. Observe and Appeal to convert and sell.

3 Ways to drive traffic to Twitter

We are already aware that Twitter is one of the biggest social media platforms where you can drive Social Media Marketing. One must not ignore or avoid this platform for it enhances the most out of one's digital marketing strategy. It provides 3 important ways to drive traffic:
as much traffic as you desire. It is a platform through which the idea of tweeting and retweeting the content, along with attaching the links for your blogs or articles or website becomes far easier and manageable. The more the sharing of one's content is upcycled, the more brand awareness, sales, and conversions can easily happen. Twitter is a fundamental key to

There are 68 million internet users monthly active on twitter alone. With that amount of traffic being generated on one social media platform, it is impossible to ignore such a great prospect and marketing opportunity for personal or business gains. That is exactly why more than 80% of marketers use Twitter to promote their business or to get strong backlinks on their website. The amount of a great number of the following does create a huge impact on the traffic inculcation and creating more leads- for it does have a lot of people who are engaging every minute. This engagement through retweeting or sharing does help and boost the traffic on the site- which is the ultimate goal for the brand or business itself.

Always add a 'call-to-action' on every post you publish. The reason for inserting a CTA option is to divert the traffic onto your desired URL. Once you have a good amount of followers built up, the average rate of traffic conversion increases accordingly. This strategy of CTA not only helps in driving traffic but also creates and builds leads that can be more helpful for the brand in the future.

Once the CTAs are in position, you start with sharing your creatively designed and planned post/status. Join lists that are associated with your niche market. There, the audience viewing your post will review your content, hence an increase in traffic conversion.

Advertisements are another way to get traffic on your twitter profile. Twitter's algorithms play an important and efficient part in giving back the best return on investment. As we already know that advertisements are the pinnacle for creating awareness and act as an efficient way to enhance one's brand image, that also means that they can be great sources for driving traffic to a desired online platform.

Final Note.

When you compile and see the whole reason behind the Twitter success- it is due to great social media engagement. Moreover, anyone can utilize its brand awareness and get more traffic to generate more leads in the competitive market. Having a great social media presence itself works best towards the utmost profitability for the business itself. Thereby, anyone can make a profound profit out of their business through Twitter. So whatever brand you have, Twitter has got your back. Always remember that!