Digital AceTech - Digital Marketing Company
We are a digital marketing company that has an award-winning team that provides: - Web Development - Search Engine Optimization - Search Engine Marketing - Social Media Marketing/Management - Email Marketing - Local Classified Ads - Online Reputation Management
Thursday, November 28, 2024
Friday, August 7, 2020
Market Research Analysis: Hacks you probably didn't know about.
This guide has been developed to help you understand how to do market research for startups. If you have a conventional business then too this guide can come off as a helpful tool in helping you. The market research and the marketing research process can be expensive if you leave it to an agency.
Market research is often ignored when a new product or business is started. People often ignore this because of a lack of knowledge and understanding of how well and important it is to a business's success.
Benefits of Market Research
You can eliminate several barriers to growth, success, and market capitalization with this. Marketing research allows all new businesses to understand the ecosystem where they are about to enter. In order to be successful in business, you must be able to reduce the risks associated with entering a market that is new, unknown, or fast-growing.
Doing Marketing Research on your own
Startups are predicated on the idea of fast growth and competent performance. Market research can be used to reduce foreseeable threats and vulnerabilities from the business environment. It costs millions of dollars in the loss if you do not do it and thousands of dollars to do it. However, it does not have to be that way, especially for young new businesses. Digital AceTech has developed this simple guide to help you during this market research process.
If you want to learn how to do market research online then please read this guide carefully. It takes less time and money than going to an expert who is going to charge obscene amounts of money to you.
How to do it Online and Yourself
Online market research entails using social media platforms, research tools, and other available mechanisms to reduce uncertainty from your business. In order for you to do this successfully you need to understand why to do it yourself:
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Market research allows you to to
investigate the demand for a product
●
It can help you establish a price
●
Market research can also allow you
to speculate demand patterns
●
You may be able to improve product
in the market need to this process
●
Business may be able to refine
their service based on market research
●
It can be used to obtain customer
and user feedback
●
You can reduce potential threats
to the business
● It allows you to develop a better the product then what can be done in a vacuum
One of the key things that entrepreneurs must remember is that their business must reduce all risks. At least those that are foreseeable and that can be reduced beforehand. For a startup, this can be very expensive. It is still doable if you have the funding for it. However, market research is usually the first step in a business; it usually lies in the bootstrapping phase.
This is one of those time periods where the expenditure has to be the lowest in order for the business to sustain through the time period successfully. Performing market research is essential. You must not compromise on the quality of it.
So you can use social media and digital platforms to help you collect all the marketing data and explore the market before you begin. You can develop questionnaires, research surveys, digital prototypes of the product and create hype that allows you to gather helpful insight into the minds of the target market and your potential audiences.
As an entrepreneur and marketer, this can be very helpful. You can cut back on the product development on ideation and strategy development time through this.
Monday, February 24, 2020
How Guest Posting can be used as a Powerful Marketing Tool
‘Guest Posting’ is exactly how it sounds, you submit your blogs and articles on a third-party site as a guest. There are countless authoritative and reliable websites that play the role of 'Guest Posting Sites’. They have a designated set of guidelines and policies regarding the sort of content that can be submitted to them. The submitters who follow through with their instructions and criteria can get their quality content uploaded on such sites. Now you might be thinking, if a brand has its own online presence, why would they depend on other sites to display their work across the internet? Well, there are countless reasons as to why this technique works, we have listed some of the most convincing ones below:
Guest Blogging allows you to expose your brand to a wider category of targeted audiences. You might be getting a viable amount of traffic from your own blog/website/content but guest blogging will represent your brand with the help of credible sites and your marketing with get an instant boost. You will not only be able to build your customer base and get visitors but also build allies in the blogging world by contributing your worthwhile content.
An undeniable advantage that the Guest Posting will provide you with is Backlinks. You insert a link into the blog you upload on a guest posting site, so the audiences entranced by your content can be directed to your website, hence resulting in you gaining backlinks. SEO is a very important perspective of Digital Marketing and therefore any strategy which improves your ranking and visibility in your niche needs to be applied carefully. The backlinks will boost your content’s value in the eyes of all considerable search engines.
Your targeted audiences can be anywhere, even on Guest Posting Sites where they can see the most engaging content being presented to them. Using an authentic site to display your work can work out well in your favor as it enables you to maximize your outreach and gain access to more than a designated set of people. If you want to get customers, you have to dive into each nook and cranny of the internet to gain their trust and attention. Upload material which is filled with useful information and will actually prove to be helpful for the readers and a notable reputation will be just a matter of time. The traffic you will be getting from such means will be far more relevant to you than other, less specified advertising mediums. The more relevant they are, the more attentive they will be and hence the more time they will spend on your website looking for your services and products. It will also lower your bounce rate as the willing customers will be more keen on exploring what you can offer.
Backlinks are a very efficient way to introduce yourself to the world and establish your brand’s credibility. Instead of purchasing traffic and visitors with unethical means to build a reputation, use organic means available to you to fulfill your marketing goals. Your ranking and presence will be immediately improved if you use valuable resources to publish your work and compel the readers. It adds authenticity to an already powerful advertising plan and provides you with a long-lasting method of recognition.
By matching the taste of your targeted audience, you will be able to determine whether the content you are producing is accommodating for them or not. The urge to impress them will allow you to constantly improve your content by switching between buyer personas with each subject you write on. What better space to learn than the World Wide Web.
‘Guest Posting’ enables you to showcase your work in the form of a convincing portfolio. You can not only produce a sense of credibility among your readers but promote your brand as well. Helping people and creating Brand Awareness simultaneously? That is how you kill two birds with one stone.
Monday, February 10, 2020
Get ROI from Video Marketing by using these 8 Tips
YouTube is an unforgiving platform when it comes to Video Marketing. It can prove to be a headache when one spends hours and money both to create something meaningful and it doesn’t get the attention it deserves. It can feel like a waste of time and leave one frustrated with a longing to get as much return on investment as quickly as possible. As a marketer, you and your team need to be wary of the strategies you are using to promote your brand on YouTube, but where exactly one gets this kind of information from? The answer to your question lies in our blog. Read on to discover what strategies you should be using to promote your content and get the engagement you aim for.
Thursday, February 6, 2020
Top 7 Content Marketing Trends of 2020
‘Content Marketing’ contains all the indirect marketing strategies and methods which are used to educate the audiences about a certain niche, industry or subject with a commanding sense of knowledge and expertise on the topic. This marketing resource is finally getting the hype it deserves with brands focusing on not only selling but also communicating with their targeted audience to build not only a reputable brand identity but also an adequate level of customer acquisition.
This article will allow us to dive deeper into the most successful Content Marketing strategies. Let’s filter out only the best ones to carry into 2020 and leave the old ones behind in 2019!
1- Divulge your audiences with Videos
2- Think outside the Box
3- Prefer Quality over Quantity
4- A Picture is Worth a Thousand Words
5- Customize the Content
6- Include the Influencers
7- Write to Advertise
Thursday, January 30, 2020
Things Every Marketer should know about Email Templates
Email Templates; definition and uses
Formats
1- Textual Format
2- HTML Format
Tips and Tactics
· Recognize and identify your targeted audience before you take any step
· Turn your feature into a benefit to ensure that the readers click on the CTA
· This takes a little effort but leaves a great impression: personalize each email with the name of the receiver to address them directly
· Use legible fonts and typography in the HTML formats to avoid confusion
· Merge your CTA within the body instead of placing at the end of the email to instantly spring the reader into the action
· Choose a color palette that matches your brand’s themes
· Embed some basic information in the footer of your template like social media plug-ins, contact information, website, etc.
· 90% of your text should be inside an image if you wish to go with an HTML template
· The language should not sound promotional but rather an attempt at problem-solving
· Avoid negative space unless you can pull it off in an artistic manner
· Understand the visual hierarchy of your message and use it correctly