How Guest Posting can be used as a Powerful Marketing Tool

Marketers and sellers who have been associated with online marketing are pretty aware of the fact that one needs to utilize all sources available to produce a credible business reputation on the internet. Leveraging all the mediums accessible and molding them to one’s own benefit is a very appreciative strategy in marketing as one does not know which source would result in fulfilling a marketing objective. Whether you are a budding marketer who stumbled upon this post or an experienced professional looking to expand your advertising approach, we have got a resourceful method for you to consider, aka, Guest Posting. In case you are not familiar with this term, let us get the introductions out of the way. 

‘Guest Posting’ is exactly how it sounds, you submit your blogs and articles on a third-party site as a guest.  There are countless authoritative and reliable websites that play the role of 'Guest Posting Sites’. They have a designated set of guidelines and policies regarding the sort of content that can be submitted to them. The submitters who follow through with their instructions and criteria can get their quality content uploaded on such sites. Now you might be thinking, if a brand has its own online presence, why would they depend on other sites to display their work across the internet? Well, there are countless reasons as to why this technique works, we have listed some of the most convincing ones below:

1- Build your network
Guest Blogging allows you to expose your brand to a wider category of targeted audiences. You might be getting a viable amount of traffic from your own blog/website/content but guest blogging will represent your brand with the help of credible sites and your marketing with get an instant boost. You will not only be able to build your customer base and get visitors but also build allies in the blogging world by contributing your worthwhile content.

2- Enhance your SEO with Backlinks
An undeniable advantage that the Guest Posting will provide you with is Backlinks. You insert a link into the blog you upload on a guest posting site, so the audiences entranced by your content can be directed to your website, hence resulting in you gaining backlinks. SEO is a very important perspective of Digital Marketing and therefore any strategy which improves your ranking and visibility in your niche needs to be applied carefully. The backlinks will boost your content’s value in the eyes of all considerable search engines.

3- Expose yourself to the world
Your targeted audiences can be anywhere, even on Guest Posting Sites where they can see the most engaging content being presented to them. Using an authentic site to display your work can work out well in your favor as it enables you to maximize your outreach and gain access to more than a designated set of people. If you want to get customers, you have to dive into each nook and cranny of the internet to gain their trust and attention. Upload material which is filled with useful information and will actually prove to be helpful for the readers and a notable reputation will be just a matter of time. The traffic you will be getting from such means will be far more relevant to you than other, less specified advertising mediums. The more relevant they are, the more attentive they will be and hence the more time they will spend on your website looking for your services and products. It will also lower your bounce rate as the willing customers will be more keen on exploring what you can offer.

4- Establish Credibility
Backlinks are a very efficient way to introduce yourself to the world and establish your brand’s credibility. Instead of purchasing traffic and visitors with unethical means to build a reputation, use organic means available to you to fulfill your marketing goals. Your ranking and presence will be immediately improved if you use valuable resources to publish your work and compel the readers. It adds authenticity to an already powerful advertising plan and provides you with a long-lasting method of recognition.

5- Constant Writing development 
By matching the taste of your targeted audience, you will be able to determine whether the content you are producing is accommodating for them or not. The urge to impress them will allow you to constantly improve your content by switching between buyer personas with each subject you write on. What better space to learn than the World Wide Web.

6- Optimize your Portfolio
‘Guest Posting’ enables you to showcase your work in the form of a convincing portfolio. You can not only produce a sense of credibility among your readers but promote your brand as well. Helping people and creating Brand Awareness simultaneously? That is how you kill two birds with one stone.

Top 7 Content Marketing Trends of 2020

Digital Marketing has many faces, it can appear in the form of a visually charming image, a well-edited video or even a genuinely useful blog. The possibilities are endless. However, in this blog, we shall focus on only one extension of Digital Marketing, which is ‘Content Marketing’.

‘Content Marketing’ contains all the indirect marketing strategies and methods which are used to educate the audiences about a certain niche, industry or subject with a commanding sense of knowledge and expertise on the topic. This marketing resource is finally getting the hype it deserves with brands focusing on not only selling but also communicating with their targeted audience to build not only a reputable brand identity but also an adequate level of customer acquisition.

This article will allow us to dive deeper into the most successful Content Marketing strategies. Let’s filter out only the best ones to carry into 2020 and leave the old ones behind in 2019!

1- Divulge your audiences with Videos

Keeping the latest trends in mind, you need to come up with the most relevant and unique content for your targeted audiences. Grab their attention with strong visual elements and material by entertaining the genre of infotainment. There is no reason why you should not market your business with videos instead of blogs, as both are forms of content marketing anyway, but due to the low attention-span of people in this fast life, you need to catch up if you want them to look twice. Display your skills and establish credibility in the most psychologically impactful way possible.

2- Think outside the Box

Don’t let traditional marketing values stop you from being innovative. Devise plans, topics, and themes that are unique and are bound to make heads turn. Depending upon a brand’s marketing objectives, there are several stages with each goal highlighting their purpose, but setting up a sturdy brand reputation should always be among the top ones. Whether it is by using a brand-generated hashtag which represents the creative approach of a brand or an interactive technique that allows you to increase engagement with a bunch of curious audiences, standing out can be extremely beneficial in the marketing world.

3- Prefer Quality over Quantity

Over-feeding your audience is never going to be a useful strategy. It might bore them easily and lose their gaze instead of holding it, so present them with few but mighty words. Producing content that is going to exaggerate things and make them sound complex is a huge problem that brands consider to be a solution. You only need to provide your audience with a collection of information they can digest and can return to your page for, therefore you need brief but concise content that serves its purpose and can be enjoyed by the readers.

This will not only benefit towards attaining customers directly but also by optimizing your ranking on search engines as Google recognizes and rewards quality content heavily.

4- A Picture is Worth a Thousand Words

It's 2020, people prefer gripping imagery and visualization over poorly-crafted material. You have all the tools at your disposal, arrange relevant, exciting and highly-creative graphic content to captivate and indulge your targeted audiences. Combine the message with a splash of visually appealing elements and you have got yourself an optimized pictorial representation of the content that could have been duller.

5- Customize the Content

After conducting heavily-invested market research to analyze the relevant marketing trends and industry, you will be able to develop a specific and well-informed buyer persona. Personalizing the content will allow the audiences to associate your brand with a meaningful connection. Produce cutting-edge and highly-targeted content for your audiences so they have no choice but be attracted to your brand as it will aid towards polishing your reputation and spark just enough curiosity in them to await your content.

6- Include the Influencers

If you are in contact with some popular and highly-demanded influencers of your niche, utilize it to promote your brand. While customer retention can be a useful thing to consider, you need to use the trust and fame these influencers have gained to attract your audiences. Exposing yourself to the most potential and willing customers will become easier this way.

7- Write to Advertise

You need to stay trendy and create content that is more visually powered but also focus on creating written content. It sounds like a bit of a contradiction, doesn’t it? Well, marketing is not just about getting a maximum level of return on your investment but establishing a notable brand authority too. Blogs and articles can be a powerful manner to ensure that you promote yourself in the subtlest but boldest way possible. They are an indirect statement about your authenticity and truth as they leave your readers with a lasting impression if done correctly with all the necessary techniques and data.

7 Common SEM Myths Debunked

Digital Marketing has countless acronyms and terminologies which appear as jargon to people unfamiliar with the concept of advertising through online means. New Marketers and business owners are always looking for ways to enhance their brand presence to maximize outreach and visibility through not only real-life scenarios but also with the help of internet-based platforms and strategies. It is still a foreign concept for the majority of sellers who wish to use old-school and conventional forms of promotions. Most of these marketers have certain beliefs and misconceptions regarding the purpose and methods of digital marketing, and they refrain from availing otherwise harmless and cost-effective services due to their staunch assumptions. Some of their most basic concerns are associated with the field of Search Engine Marketing, otherwise known as SEM. In this blog, we will be debunking some of the most common myths and misconceptions regarding Search Engine Marketing.

1-    Paid Advertising or SEM is Fruitless

Logic suggests that if this was the case, then facilities like Google AdWords, or paid marketing campaigns would have become obsolete by now and paid advertisements wouldn’t be aggressively visible on significant online platforms. More than 80% of the most popular organizations in the world are using SEM to advertise their brand and it enables them to reach the right audience at suitable times as well.

2-    SEM doesn’t give much Return on Investment

Again, referring to the fact stated above, if the ROI from SEM was zero, it would have become a dead practice by now. According to statistics, SEM is considered to be amongst the top three most Digital Marketing Services in the world. Your campaign might require tweaking from multiple aspects as many factors need to be leveraged in Search Engine Marketing. So if anything, you need to optimize your campaign strategy or components of your ad to unlock the full potential of SEM.

3-    Organic Methods are Better than SEM

In the early 2000’s less than 19% of the clicks were known to be paid but now the ratio of paid vs organic clicks for search results has become 40% to 60%.

We cannot ignore the fact that paid advertisements contain the most targeted keywords and are tailor-made to grab the attention of potential customers. Marketing agencies are fully aware of the elements they need to maintain to make SEM work. Simply relying on organic techniques to get optimized ranking and traffic is not the way to go anymore, it is time-consuming and takes a lot of effort. Hence it needs to be combined with a reliable and affordable service like SEM to boost its outreach and impact.

4-    Keywords Should Remain Constant

With new products and new services being introduced constantly over the internet, keywords are bound to fluctuate and evolve with time. We cannot expect them to remain the same and therefore, to keep up with one’s competitors, one has to be consistent and refresh their keywords with proper research to stay ahead in the game.

5-    SEM is Self-manageable

SEM involves multiple complex features that need constant attention and dedication of SEM experts or staff designated towards the said cause. You can either learn it yourself to avoid getting help or you would have to rely on people with a fair understanding of the “Why’s” and “how’s” of SEM. Numerous vital factors need to be managed like updates, keywords, trends, utilizing tools and analyzing inputs along with wit results of campaigns. SEM is not as simple as it sounds and therefore only people with adequate knowledge of this field can utilize SEM to drive profitable results it is meant for.

6-    SEM is Meant for Specific Businesses Only

SEM applies for any and every business that exists on the internet as all brands would want to be recognized by their potential customers. Whether it’s B2B, B2C or specific niches, the diversity of businesses cannot alter the usability or benefits of SEM.

7-    Google is the Only Search Engine Worth Running Ads for

Your business advertisements are to be displayed over the internet through more than one medium. You cannot allocate the responsibility of driving traffic and visitors from ad campaigns on just one search engine. Bing, Firefox and Yahoo are some of the most popular search engines after Google itself and therefore you cannot neglect them by generalizing the idea of your targeted audience browsing with only one search engine.