Get ROI from Video Marketing by using these 8 Tips

YouTube is an unforgiving platform when it comes to Video Marketing. It can prove to be a headache when one spends hours and money both to create something meaningful and it doesn’t get the attention it deserves. It can feel like a waste of time and leave one frustrated with a longing to get as much return on investment as quickly as possible. As a marketer, you and your team need to be wary of the strategies you are using to promote your brand on YouTube, but where exactly one gets this kind of information from? The answer to your question lies in our blog. Read on to discover what strategies you should be using to promote your content and get the engagement you aim for.

1-    SEO is your new best friend

People seem to keep a lot of marketing methods in mind but forget perhaps the most important and influential of them all, which is SEO. Without SEO, even the best content can turn out to be a failure, as it won’t be exposed to the right kind of audience and will remain to be something ordinary. Implementing SEO practices can bring out the best in your content, no matter which format it appears in. YouTube has a stricter and more coherent set of SEO techniques that one needs to follow to ensure maximum visibility and engagement. From finding the right keywords to using analytics to track one’s progress, it all matters too much to be simply ignored.

2-    Add Spice to your PPC Ads

Pay-Per-Click Ads are amongst the best Search Engine Marketing techniques for spreading brand awareness. You can make them more interesting and captivating by inserting videos and teasers to persuade and attract targeted audiences to the designed CTA-Click.

3-    Insert Videos on Landing Pages

Using images on landing pages is too conventional of a marketing technique, make it more indulging with a video that could either be a testimonial, an excerpt to your services or anything that can convince the audiences to perform actions that would be beneficial for your marketing objectives.

4-    Include Videos in Email Campaigns

Video creation and marketing can be a hassle but it doesn’t have to be. The hassle of promoting your channel’s content through every means possible is worth it. Email Marketing is another underrated but effective technique when it meets YouTube Marketing, miracles can happen. That is why you need to integrate your videos in a relevant manner to send out to your email lists. To ensure getting the views, subscribers, or any metric that can help you optimize your progress, you need to use more than one medium.

5-    Let Social Media do its Magic

As mentioned recently, you need to combine the power of some of the most renowned and popular networks available over the internet. Social media platforms are amongst the most recognized marketing platforms, they are widely used and have more global outreach than other single sources. Leverage these 4 biggest Social Media Platforms besides YouTube to attain the brand identity you desire; Facebook, Twitter, Instagram, and LinkedIn.

Each of these have its special feature that is profitable for promoting purposes. Gather all the perks you gain from them to get the attention of your potential customers.

6-    Focus on Creating Quality Content

Before YouTube Marketing comes Content Marketing. You need to produce highly engaging and extremely relevant content which is neither boring nor useless. Infotainment is a very profitable means of refining a brand’s identity by educating the audiences. Tutorials are a very helpful set of content to engage your audiences, discover their pain points and resolve them with tips and troubleshooting information.

7-    Introduce CTA more than once

The purpose of each video can vary depending upon its context so tell the audiences exactly what you need them to do. Give them a reason to learn more about your business with consistent but not annoying CTA reminders.

8-    Rely on Video Marketing Tools

Using tools like VidIQ etc to do video marketing research by finding out popular keywords of your niche and so much more can help you develop and build a buyer persona, you need to understand your audiences before you bombard them with experimental strategies and end up wasting valuable time and investment along the way. Observe and Appeal to convert and sell.

Things Every Marketer should know about Email Templates

Email Marketing can be very tricky. From choosing the resources to devising strategies to reach the correct audience, everything can be overwhelming if one doesn’t know have a complete idea of how they can utilize this channel to advertise their brand or business in the best way possible. You must be thinking about skipping Email Marketing for your brand as due to the rumors of it becoming a ‘medieval’ or ‘old-fashioned’ marketing tool, but it is far more valuable and a budding marketer needs every help they can get to spread brand awareness, metaphorically, as far and wide as possible. Email Marketing is not outdated due to its ability to sneak into the most accurate place ever, which is, your potential customer’s inbox. However, not having a captivating email template can land you in a rather dreadful and unpleasant area, aka, their junk folder. In this blog, we will discuss not only the structure but also different tips and strategies you can use to create an attention-grabbing, appealing and profitable email marketing template to get the results you wish to achieve.

Email Templates; definition and uses

Email Templates are a direct form of advertisements with a catchy headline and an equally energized subject body with a Call-to-Action that makes the audience want to follow through immediately. Now, we all know that the digital advancement of marketing leaves no room for bland emails filled with text only. There are also countless valuable, customizable and charming email templates available all over the internet but it’s better to design and formulate one by yourself than relying on such mediums. One needs to add relevant and eye-catching images and animations to increase its appeal and convert it into an HTML or interactive email. Let’s explore the purposes of simple and modern email templates along with some helpful and efficient strategies and methods.

Formats

1-    Textual Format

The Mother of every email template to existing today. A simple text-based email is a classic marketing tactic and can be helpful as it targets a broader range of email networks both capable and incapable of supporting a richer or heavier email format. There’s a lesser chance of your attempt at marketing going to the spam folders with this one because it’s easy to create and safe. All you need is to spin your words creatively and communicate them to the right audience.

Your text can be customized according to the campaign it represents. It gives you the freedom to make your own rules and break them too.

2-    HTML Format

Attractive and visually advanced, HTML email templates contain images and other graphical representations of the information contained in the email. They enhance the text and campaign’s message in the best way possible. An HTML enriched email format is the best example of the famous saying ‘A picture is worth a thousand words’. Creating an HTML template can save you a lot of time and energy, and you would only have to tweak it occasionally unless you wish to go overboard, which makes the whole purpose of a ‘template’ obsolete.

Tips and Tactics

Here are some of the most basic set of strategies you can implement to create the most perfect email template:
·        Recognize and identify your targeted audience before you take any step
·        Turn your feature into a benefit to ensure that the readers click on the CTA
·        This takes a little effort but leaves a great impression: personalize each email with the name of the receiver to address them directly
·        Use legible fonts and typography in the HTML formats to avoid confusion
·        Merge your CTA within the body instead of placing at the end of the email to instantly spring the reader into the action
·        Choose a color palette that matches your brand’s themes
·        Embed some basic information in the footer of your template like social media plug-ins, contact information, website, etc.
·        90% of your text should be inside an image if you wish to go with an HTML template
·        The language should not sound promotional but rather an attempt at problem-solving
·        Avoid negative space unless you can pull it off in an artistic manner
·        Understand the visual hierarchy of your message and use it correctly