Things Every Marketer should know about Email Templates

Email Marketing can be very tricky. From choosing the resources to devising strategies to reach the correct audience, everything can be overwhelming if one doesn’t know have a complete idea of how they can utilize this channel to advertise their brand or business in the best way possible. You must be thinking about skipping Email Marketing for your brand as due to the rumors of it becoming a ‘medieval’ or ‘old-fashioned’ marketing tool, but it is far more valuable and a budding marketer needs every help they can get to spread brand awareness, metaphorically, as far and wide as possible. Email Marketing is not outdated due to its ability to sneak into the most accurate place ever, which is, your potential customer’s inbox. However, not having a captivating email template can land you in a rather dreadful and unpleasant area, aka, their junk folder. In this blog, we will discuss not only the structure but also different tips and strategies you can use to create an attention-grabbing, appealing and profitable email marketing template to get the results you wish to achieve.

Email Templates; definition and uses

Email Templates are a direct form of advertisements with a catchy headline and an equally energized subject body with a Call-to-Action that makes the audience want to follow through immediately. Now, we all know that the digital advancement of marketing leaves no room for bland emails filled with text only. There are also countless valuable, customizable and charming email templates available all over the internet but it’s better to design and formulate one by yourself than relying on such mediums. One needs to add relevant and eye-catching images and animations to increase its appeal and convert it into an HTML or interactive email. Let’s explore the purposes of simple and modern email templates along with some helpful and efficient strategies and methods.

Formats

1-    Textual Format

The Mother of every email template to existing today. A simple text-based email is a classic marketing tactic and can be helpful as it targets a broader range of email networks both capable and incapable of supporting a richer or heavier email format. There’s a lesser chance of your attempt at marketing going to the spam folders with this one because it’s easy to create and safe. All you need is to spin your words creatively and communicate them to the right audience.

Your text can be customized according to the campaign it represents. It gives you the freedom to make your own rules and break them too.

2-    HTML Format

Attractive and visually advanced, HTML email templates contain images and other graphical representations of the information contained in the email. They enhance the text and campaign’s message in the best way possible. An HTML enriched email format is the best example of the famous saying ‘A picture is worth a thousand words’. Creating an HTML template can save you a lot of time and energy, and you would only have to tweak it occasionally unless you wish to go overboard, which makes the whole purpose of a ‘template’ obsolete.

Tips and Tactics

Here are some of the most basic set of strategies you can implement to create the most perfect email template:
·        Recognize and identify your targeted audience before you take any step
·        Turn your feature into a benefit to ensure that the readers click on the CTA
·        This takes a little effort but leaves a great impression: personalize each email with the name of the receiver to address them directly
·        Use legible fonts and typography in the HTML formats to avoid confusion
·        Merge your CTA within the body instead of placing at the end of the email to instantly spring the reader into the action
·        Choose a color palette that matches your brand’s themes
·        Embed some basic information in the footer of your template like social media plug-ins, contact information, website, etc.
·        90% of your text should be inside an image if you wish to go with an HTML template
·        The language should not sound promotional but rather an attempt at problem-solving
·        Avoid negative space unless you can pull it off in an artistic manner
·        Understand the visual hierarchy of your message and use it correctly